Business Department | C.P.C.C. Career Pathway Certificate of Completion | 6 months

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PROGRAM CODE: CC.INTMARKPRO

Students who successfully complete this pathway will be prepared to develop integrated marketing and promotional strategies within the current business environment. Skills developed in this pathway should enhance effectiveness of the marketing and promotional functions for small business owners and develop practical marketing and promotion skills for employees working within the marketing function. 

 

PROGRAM OUTCOMES

Upon successful completion of this program, students should be able to:

• demonstrate a conceptual understanding of the strategic organization through the integration of the functional areas of business into a comprehensive marketing plan;
• develop a marketing plan;
• develop a promotional plan;
• prepare and deliver effective presentations.